For a new nonprofit, that will be “everyone we’ve ever blinked at.” For an established one, it will be an audience segment. Before you do anything else, figure out who you want to ask. There are first-time donors and one-time donors and major donors and minor donors. There are current donors and prospective donors. If you want to get on the donation bandwagon but don’t know where to begin, here’s a high-level, step-by-step overview of how to ask for a donation. But there are also some basic steps to keep in mind to ease the asking for donations journey. There are many ways to ask for donations, depending on which channel you’re using, who you’re asking, when you’re asking, and whether Mercury is in retrograde. Buckle up it’s gonna be a wild (and highly effective) ride. Either way, we can help you take things up a notch as we dive into the nitty-gritty details of asking for a donation. Maybe you’re a fundraising expert who’s planned swoon-worthy black-tie galas start to finish, or perhaps you have grand fundraising aspirations but have only dabbled in the fine art of Kickstarter campaigns. Donations are what makes the nonprofit world go round, raising awareness and funds for your cause and letting you make a bigger impact. When it comes to fundraising, a good place to start is at the very beginning-and that means knowing how to ask for donations.
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